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klima:aktiv - the Austrian climate protection initiative
klima:aktiv is the Austrian climate protection initiative launched by the “Federal Ministry of Agriculture, Forestry, Environment and Water Management”, embedded in the Austrian federal climate strategy.
The primary objective of klima:aktiv is to introduce and promote climate friendly technologies and services. Doing so, klima:aktiv changes both Austria’s economy and its everyday life!
klima:aktiv is embedded in the Austrian federal climate strategy, consisting of a bundle of measures of
regulation, taxes, and subsidies. klima:aktiv has gathered all voluntary and supportive measures under
one umbrella. In the four thematic clusters Building, Energy Efficiency, Mobility, and Renewable Energy, specific programmes are carried out by various programme managers of different institutions. These programmes follow a comprehensive and systematic approach in supporting the market introduction of climate-friendly technologies, services and activities.
klima:aktiv follows the idea of market transformation. Market transformation is a targeted effort to change the market. This approach’s main characteristic is an active and comprehensive inclusion of all relevant market players and stakeholders. The main advantages of a market transformation approach are comparably low costs and high sustainable effects. In this case, market transformation aims to raise the share of energy efficient products and services.
The advantage of combining all these various strands under one umbrella brand mainly results from the fact that the instruments used (training, consulting, quality management, networking and awareness campaigns) might differ in content and importance in different market segments but not so much in form. Thus, the individual thematic programmes profit from each other – not only can they learn from their own mistakes but also from others. Vice-versa, success stories will quickly work a circuit and all other programmes can profit.
klima:aktiv ’s core levers
- Training of klima:aktiv professionals
klima:aktiv provides the qualifications needed in the thematic programmes and coordinates training
and education in the various fields. - Setting standards and safeguarding quality
Young and booming markets often cannot provide for quality. Therefore, klima:aktiv focuses on
safeguarding quality by introducing quality standards for products and services and by establishing
quality management systems, e.g. for biomass district heating systems or for buildings. - Providing information and raising awareness
klima:aktiv provides online and print information to empower consumers, companies and professionals. klima:aktiv also participates at a lot of events every year. - Providing advice and support
klima:aktiv mainly focuses on offering consulting to companies interested in making their production
processes energy efficient, or renovating their facilities, or introducing mobility management, or
changing over to energy efficient appliances and IT systems. klima:aktiv provides for the empowerment of the existing consultants by equipping them with new tools, by benchmarking energy efficiency and by offering further training on specific issues to consultants. - Activating and networking partners
Successful climate protection depends on the commitment of existing initiatives and networks
as well as on that of the business and the public sector. klima:aktiv aims at bringing these players
together and at creating a powerful network for climate protection.
20.04.2010